The rise and fall of Innovative Communication, a focus on the ambient music mirage lasted thirty years.
- IC History by year -
1978
The Innovative Communication label was founded by member of the electronic bands Tangerine Dream and Ash Ra Tempel Klaus Schulze, and the music journalist Michael Haentjes.
1980
The label came to the mind of the wide audience after the release of the debut album of the band Ideal (number three on the German charts), one of the founders of the Neue Deutsche Welle.
1983
With bands and musician like Software, Steve Roach, Mind over Matter, Megabyte and Quiet Force that joined the label, and the coming of Mark Sakautzky that serve as creative consultant with Michael Weisser, IC created his peculiar trade-mark.
1990
The million-turnover was reached and the IC DigIt Music GmbH was founded.
1994
Mark Sakautzky sold his shares in the company and Michael Weisser directed the company together with the Pallas Group, the new partner.
2002
DA MUSIC, the distribution company of the label since the beginning, took over Weissers shares and build a new team for the label. The entire stock of CD-labels was destroyed under existing contracts.
Nowadays
DA MUSIC is releasing selected masters on a DVD series called Universal Fantasies and will revive some of the historic releases in a new version. However, the catalog of new releases is full of trash like "Jog-O-Motion" or "Water Symphonies". Music to lose weight or to contemplate the growth of your chinese gardenias.
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An example of the big care in the (past) IC imaginary is the cover of Software's album, Digital Dance.

In 1981, Nelson L. Max produced his film Carla’s Island further demonstrating not only the
new power of computer graphics, but Nelson’s combined visual and sound sensibility. A few years later, IC choose a still of Carla's Island to adorn the front cover of Digital Dance release. In the booklet it also features a short poem on ethical manifesto of the band.

Software was founded by Peter Mergener and Michael Weisser in 1984.
Inegal but still enjoyable, their Digital Dance release evolves and moves away from the hypnotic robotic sounds of debut. They soften their music by widening their instrumental palette: bells, saxophone and an electric guitar very reminiscent of Froese's playing on Tangram.
Digital Dance is globally very relaxing, but different from the yuppie's new age stuff because produced from the intriguing mind of an author of three science fiction novels (Michael Weisser) and a virtuoso strumentist and sound sculptor (Peter Mergener).